
BOE Advisory
Founder and CEO
Carsten Boe Jensen
“My name is Carsten Boe Jensen, an experienced international leader with expertise in strategic IT management, business transformation and business development. With over 30 years of experience in the B2B software industry, I have built and led global teams, driven digital transformations and established strong C-level customer relationships.“

Profile
Experienced international executive with a strong track record in strategic business transformation, sales, and customer development within the B2B software industry.
Built and led global teams, driven business development, and established long-term partnerships with some of the world’s largest media companies.
Delivers results through a commercial mindset, strong relationships, and a deep understanding of technology’s business potential.
Leadership Philosophy
Good and effective leadership is built on clear values, shared strategic goals, and freedom with responsibility.
Believes in a delegating and engaging leadership style, where teams and employees are given ownership and autonomy.
Focus on results and collaboration.
Competences
Leadership of international organizations and teams.
Strategic business development and transformation.
Building high-performing teams and long-term partnerships.
C-level contract negotiations.
Customer Success Management.
Strong understanding of technology and innovation.
Experience with M&A, corporate acquisitions, and integration.
Complex problem-solving, as well as escalation and crisis management.

Professional Experience
International Experience
Extensive global experience
Over 30 years in a globally oriented B2B technology company with a strong focus on sales, customer engagement, and leadership.
Global customer portfolio and negotiation expertise
Extensive experience in sales and complex, long-term C-level negotiations. Developed and managed a portfolio of large enterprise customers across Western Europe, North and South America, and Asia.
Established regional headquarters in the U.S.
Founded and built a fully autonomous regional headquarters in the United States, covering both North and South America. Lived in Atlanta, Georgia, USA, for 12 years.
Customer Relations
Building Customer Success Management
Established and developed a strong Customer Success Management division, ensuring high customer satisfaction and continuous business development in close collaboration with customers and their strategic goals.
Expertise in strategic transformationn
Deep experience in driving strategic, technology-driven transformations for large enterprise organizations
Strong C-level relationships
Built and maintained close, long-term, trust-based relationships with top executives and business owners of leading enterprise customers. Operates with a transparent, long-term partnership philosophy and a deep understanding of customers’ businesses, industries, and technological potential.
Leadership and Business Development
Engaged leader and team player
Strong commitment to motivating teams, driving results, and leading change. Willing to take an active role when appropriate as a “player-coach.”
Cross-functional technology experience
Hands-on understanding and experience across key business areas, including sales, development, delivery, and service.
Innovation-driven leadership
Combines commercial and customer insights with a passion for innovation and technology in business leadership.
Results-oriented and financially focused
Goal-driven approach with a strong focus on financial performance and value creation for all stakeholders.
Successful strategic planning
Experience in developing and implementing business strategies for technology companies operating in the enterprise segment.
Business transformation and M&A integration
Proven expertise in corporate transformation, including mergers, acquisitions, and the integration of technology companies.